SAP Sapphire is more than just an event—it’s the global heartbeat of the SAP ecosystem, where business leaders and technology professionals come together to explore the future. In 2025, SAP once again showcased its vision and innovation to the world.
This year’s Sapphire kicked off in Orlando, USA, from May 19–21, and continued in Madrid, Spain, from May 26–28. More than 18,000 SAP experts, partners, and customers joined this global tech gathering—both in person and virtually.
The key themes of SAP Sapphire 2025 included:
• Deep integration of Business AI across SAP solutions
• Accelerated cloud transformation, with a strong focus on RISE with SAP and GROW with SAP
• A bold commitment to technology-driven sustainability
Couldn’t attend due to a busy schedule or distance? No worries—we’ve summarized the most important announcements and innovations from Sapphire 2025, based on official SAP News Center sources.
In this article, we focus on the key developments that matter most to technical SAP professionals. Let’s dive into SAP’s technology vision for 2025 and beyond.
SAP Business AI: A New Era in Enterprise Decision Support
SAP is redefining enterprise decision-making with its generative AI assistant Joule and its intelligent agents, known as Joule Agents. Embedded across SAP solutions, Joule provides proactive, contextual responses—reducing friction and empowering users to make faster, more confident decisions.
One of the standout innovations in 2025 is the new action bar, which intelligently interprets user context in real time and delivers in-app suggestions right when they’re needed.
For developers, the AI Foundation on SAP Business Technology Platform simplifies the creation of tailored AI solutions. Strategic partnerships with Palantir and Perplexity further extend SAP’s vision—positioning AI not just as an operational tool, but as a core enabler of business strategy. SAP refers to this approach as its “Business AI operating system,” integrating knowledge graphs, agent libraries, and prompt optimization tools into one cohesive framework.
The new Prompt Optimizer also reduces the need for users to craft complex instructions. According to SAP, this marks the beginning of a new era of “benchmark engineering.”
Extending beyond software, SAP is bringing AI to the physical world with robotic agents. In collaboration with NVIDIA, SAP showcased agents capable of interacting with physical systems in manufacturing and logistics—executing decisions autonomously in real-world environments.
Finally, SAP expanded its prebuilt AI agent library to include agents for tasks like quotation creation, catalog updates, order processing, and maintenance planning. These agents work natively within SAP systems, improving both efficiency and decision quality.
📎 Learn more from SAP’s official announcement:
SAP Business AI: Reimagine How Enterprises Run – SAP News, 2025
https://news.sap.com/2025/05/sap-business-ai-reimagine-how-enterprises-run/
SAP BTP: A Platform Built for AI and Seamless Integration
SAP Business Technology Platform (SAP BTP) continues to evolve with new capabilities designed for both developers and business users. With Joule Studio, teams can now build no-code and low-code AI agents. Meanwhile, the SAP Integration Suite leverages large language models (LLMs) to offer AI-driven predictions for API connections and integration flows.
This makes application development faster and smarter—especially for organizations using SAP Business Suite—while significantly reducing integration costs.
📎 Learn more:
SAP BTP Innovations – SAP News, 2025
https://news.sap.com/2025/05/sap-btp-innovations-powerful-ai-capabilities-developers-business-users-sap-business-suite/
SAP SuccessFactors: AI-Driven Human Capital Management
SAP SuccessFactors introduced new AI-powered solutions to enhance human capital management strategies. The Performance and Goals Agent supports managers with feedback collection and meeting planning, while People Intelligence analyzes workforce, skill, and financial data to guide strategic HR decisions.
These tools empower organizations to respond faster to talent gaps and navigate uncertainty with data-driven clarity.
📎 Learn more:
SAP SuccessFactors Innovations – SAP News, 2025
https://news.sap.com/2025/05/new-sap-successfactors-innovations-hr-leaders-tackle-uncertainty-skills-gaps/
SAP Customer Experience: Personalization and Intelligent Order Management
The SAP Customer Experience (CX) platform has been enhanced to help organizations turn data into a competitive edge. Joule-powered offer and catalog optimization gives sales and marketing teams more agility, while SAP Order Management Services simplifies real-time inventory and order tracking.
SAP also announced a new CPaaS integration with Vonage, enabling AI agents to operate directly through voice and messaging channels—ushering in a new era of customer interaction.
Fully integrated with SAP Business Suite and SAP Business Data Cloud, these CX solutions ensure data consistency and stronger customer engagement.
📎 Learn more:
SAP Customer Experience – SAP News, 2025
https://news.sap.com/2025/05/connection-harnessing-customer-experience-competitive-advantage/
AI Solutions for Resilient Finance and Spend Management
SAP is enhancing financial operations by integrating AI into Ariba and Concur platforms. With virtual card infrastructure, supplier onboarding, and secure payment features, finance teams can move faster with less risk. AI agents like the Joule-powered Expense Report Validation Agent and Sourcing Agent reduce errors and improve process efficiency.
The integration of WalkMe Premium helps accelerate user adoption, driving greater ROI on digital transformation initiatives.
📎 Learn more:
Finance & Spend Resilience – SAP News, 2025
https://news.sap.com/2025/05/driving-business-resilience-new-finance-spend-capabilities/
SAP Business Suite: A Growing Ecosystem Powered by Partners
SAP is evolving its Business Suite architecture through a new “Suite-as-a-Service” approach, allowing solutions to be modularized and tailored for specific business units. At the same time, SAP is expanding its “partner-led territories” model—giving partners more autonomy and a greater role in value delivery.
The SAP PartnerEdge program has also been updated with cloud-focused performance metrics, while initiatives like SAP Referral are designed to incentivize and strengthen the partner sales channel.
📎 Learn more:
SAP Business Suite & Partners – SAP News, 2025
https://news.sap.com/2025/05/partners-deliver-promise-sap-business-suite/
SAP Business Data Cloud: Smart Applications and Data-Driven Transformation
With SAP Business Data Cloud, organizations can combine trusted data products, AI capabilities, and business simulations to generate deeper insights and better decisions. Prebuilt intelligence modules—including People Intelligence, Customer Intelligence, Finance Intelligence, and Spend Intelligence—streamline analysis and strategy execution.
Thanks to the Databricks integration, zero-copy data federation is now possible—cutting data management costs while maintaining high performance.
📎 Learn more:
SAP Business Data Cloud – SAP News, 2025
https://news.sap.com/2025/05/future-intelligent-applications-sap-business-data-cloud/
Sustainability: AI-Driven Transformation of ESG and EHS Processes
SAP is leveraging AI to optimize critical sustainability workflows—including Environmental, Health, and Safety (EHS) and product compliance. Enhanced tools such as SAP Sustainability Control Tower and Footprint Management now offer greater support for ESG reporting and carbon emissions tracking.
New beta features are also in development, including permit management, safety observation tracking, and automatic instruction generation—providing greater visibility and control across sustainability operations.
📎 Learn more:
Sustainable Enterprise Management – SAP News, 2025
https://news.sap.com/2025/05/new-era-sustainable-enterprise-management-powered-by-applications-data-ai/
Strategic Partnerships: AI Co-Innovation with AWS, Cohere, and Google
SAP announced a generative AI co-innovation program with Amazon Web Services (AWS), where LLM models running on Amazon Bedrock will integrate with SAP BTP AI Foundation to bring enterprise-grade AI directly into business applications.
With Cohere, SAP is embedding secure, high-performance generative AI models directly into SAP AI Core, giving customers greater flexibility and control over their AI landscape.
In parallel, SAP has deepened its collaboration with Google, enabling bidirectional integration between SAP Business Data Cloud and Google BigQuery, dramatically improving enterprise data access and analytics performance.
📎 Learn more from SAP’s official announcements:
• SAP & AWS: https://news.sap.com/2025/05/sap-aws-introduce-ai-co-innovation-program/
• SAP & Cohere: https://news.sap.com/2025/05/sap-cohere-partner-trusted-scalable-generative-enterprise-ai/
• SAP & Google: https://news.sap.com/2025/05/harnessing-the-power-of-data-with-sap-business-data-cloud-and-google-bigquery/
Final Thoughts: AI as the Core of the SAP Ecosystem
SAP Sapphire 2025 made it clear: AI is no longer an add-on—it is the foundation of SAP’s future. From Joule and AI Agents to low-code tools, intelligent data platforms, and sustainability solutions, SAP’s product landscape is becoming smarter, more adaptive, and deeply integrated.
For technical professionals looking to build intelligent, scalable systems, SAP’s roadmap signals a bold direction for the years ahead. Together with its partners, SAP is not just accelerating digital transformation—it is enabling a more sustainable, data-driven, and context-aware enterprise future.